What we do / GO AFTER THE SOURCEs

how we work.

Most organisations step in once someone has been hurt. We work further upstream, on the cultural and commercial systems making money from sexual exploitation.

UPSTREAM OF THE HARM

Everything we do has a purpose.

Expose, legislate, argue, and organise. Each move needs the other three. Evidence with nobody to hand it to changes nothing; and a law nobody is backing gets rejected.

Evidence
01

We expose the truth.

–+

We dig into what is really happening and who is profiting, then we let the people living with the consequences speak for themselves. People can argue with an opinion, not with evidence.

Original research and freedom-of-information work on the industry's finances
Testimony gathered on the contributor's terms, published with their consent
Every claim sourced and dated, so a journalist or an MP can check it
Advocacy
02

We sit down with MPs, analyse the evidence with the experts, and keep going back until it moves. Good law only happens when the people writing it understand the harm; so we brief them, and we hand them the plan as well as the problem.

Briefings, consultation responses and select-committee evidence
Convening the Pornography Harms Coalition so Parliament hears one position
Pressing regulators and businesses to stop profiting from exploitation
Culture
03

We say what most people are too nervous to say out loud, in essays, research and the media, and we make the case for something better than this. Laws follow culture. A rule the public doesn't believe in never lasts.

Essays and commissions from survivors, writers and clinicians
Making the argument in the national press, not only to people who agree
Naming what a healthier alternative actually looks like, not only the harm
Movement
04

Campaigns, events, survivors speaking up, and coalitions we convene so charities and experts push as one. You are probably already uneasy about this, and almost everyone who is assumes they are the only one.

Volunteering, survivor advocacy, campaign actions and public events
Strengthening and connecting others working towards the same goal
A bigger movement is worth more to us than a bigger CEASE
for everything we do

Three tests every campaign has to pass.

A
Does it reach the cause?

If it only treats the aftermath, it isn't our job. We support and back the people who do that instead.

Upstream
B
Can we prove it?

Every claim is sourced and published openly. We hold ourselves to the standard we ask of the industry.

Evidence
C
Does it open conversations with people who disagree?

We believe an argument is incomplete if it only appeals to a single echo chamber. To create real change, our messaging must cross boundaries and speak to everyone: from political and faith-based groups to feminist and clinical circles.

Coalition